Crisis Management

CRISIS MANAGEMENT

A crisis is an event which threatens the reputational standing, financial security, or existence of a company or an organization.  Crisis managers must possess particular leadership and communication skills in order to effectively detect, contain and prevent different types of internal and external crisis.  A crisis manager must also devise and deploy a crisis management plan which 1) incorporates the lessons learned during previous crises; 2) implements actions to secure sufficient levels of organizational functionality during present crises and 3) minimises organizational exposure to future crises.  The aim of this course is to provide participants with an understanding of the means and ends of crisis management through group work and the detailed analysis of relevant case studies, and to provide them with context-specific crisis management strategies so they can identify, mitigate and / or resolve the causes and effects of harmful crisis situations.

THE PROGRAMME INCLUDES:

• Types of Crisis: sudden and smoldering
• The Crisis Life-Cycle
• Crisis Management Planning: structure and content
• Crisis Management Team: recruitment, training and delegation
• Crisis Preparation and Prevention: hazard identification and risk assessment
• Crisis Response: enacting the CMP
• Crisis Revision: evaluating performance and adapting the CMP
• Stakeholder Management: internal and external communications
• Crisis Communication: the role of the spokesperson
• Business Continuity Planning & Post-Crisis Recovery

PARTICIPANTS WILL LEARN HOW TO:

• Enact strategies to prevent or contain smoldering and sudden crises
• Communicate effectively with internal and external actors before, during and after a crisis
• Minimise organisational exposure to future crises
• Develop a coherent and expansive Business Continuity Plan